Google has and will continue to accomplish feats other companies – including search engines – simply aren’t able to yet, if ever. That’s exactly why Google has become one of the most successful companies: the quality of its search platform. Then further tailor it to each user through personalization.ĭuckDuckGo delivers the same search results to every user since it’s not curating unique searches for each user based on their search history, interests, and web history. And that’s in part due to the search engine’s ability to collect and store data to further improve its engine. ![]() That doesn’t change the fact that it is currently the best search engine out there. This has allowed Google to become one of the richest companies in the world, thanks to the targeted advertising sold on its own platform and through its many partners. This is where DuckDuckGo’s Knowledge panel-like breakout box on the right rail with important details like name, address, phone number, website, etc., are drawn from, including Wikipedia.
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